A bored Dutch design student found himself semi-famous and threatened with a lawsuit recently. Fed up with conventional advertisements, Raoul Balai set up a fake online ad agency offering advertising space for beer, cars and TV stations on prostitutes' thighs and cleavage.

On his website www.instoresnow.nl (currently offline, probably due to the press he's received), he also proposed painting brand names on zoo animals and using helium ballons to lift huge billboards above popular beaches to get vacationers' attention, Reuters reported.

"I was getting sick and tired of advertising everywhere," Balai told reporters. "But I don't want to preach, and I thought satire would work better."

The Amsterdam Zoo didn't find his satire funny. It had its lawyer threaten Balai with a defamation suit after his website depicted fish from the zoo bearing the brand name of a frozen fish company.

Prospective customers who phone his fake agency are kept on hold and bombarded with sales pitches until they hang up.

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